Uniform Project: Wear one little black dress for 365 days for charity

If you are looking for something unique, snazzy and creative way to raise money for charity, try wearing the same dress for one year. The Uniform Project is a brilliant idea started by Sheena Matheiken who has carried out this venture back in 2009 to support Akanksha, a cause which provides the underprivileged children in the Indian slums to learn and gain educations. Although she had the same little black dress, she has allowed herself to reinvent the dress by buying accessories that were second-hand, vintage or donated.

Each day, Sheena has updated her U.P site with a new image everyday of her LBD. It quickly gathered a lot of media attention from major newspapers and fashion magazines, and her site has received 2 million hits and raised over $100,000 (almost £61,000). Following the successful project, Sheena has then went on to start the Uniform Project Company and encouraged many other designers and stylists to take up the challenge and get involved.

Check out the video below which  over the course of the 365 days in which Sheena has worn the same LBD and raised over $100,000 for Akanksha:


Posted on May 12, 2011, in Websites and tagged , , . Bookmark the permalink. 1 Comment.

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