How charities use mobile donation to raise funds
Vodafone has recently has joined up with online donation service JustGiving to allow mobile phone users to donate to any of Britain’s 184,000 charities via text messaging. And the good news is that 100% of the fee will go to the charities. Some people may doubt the effectiveness of mobile phone donation but it has massive potential and it can raise tens of millions of pounds.
Major events such as Children In Need and Comic Relief have both proved that there are benefits from text donation service. In the aftermath of the Haiti disaster, the American Red Cross has raised £13.5m ($22m) from mobile donations alone. According to Sparxoo, mobile donations has been covering one fifth of the American Red Cross’ Haiti relief fundraising.
The thinktank ResPublica has estimated that the text/mobile donation could be worth £96m ($155m) annually by 2014. Although there are clearly benefits, the set-up cost is a major barrier for most charities and only the major well-branded charities are able to use the text donation service.
With technology playing a big part in fundraising, it’s good to see that simple acts such as sending a text can make a significant difference to charities. Maybe this service should be promoted and be made more aware for the mobile phone users. The benefits can be huge.