Being one of the most influential people in the world can have a massive impact to a charity. Lady Gaga’s online status is incredible: she is one of the very few who has amassed over 1 billion views on YouTube. She is nearing the 40 million mark on her Facebook page, and she is the most followed person on Twitter with over 11 million followers. So you can imagine how useful she would be to promote charities.
Most of us are lucky enough to not have to experience any form of natural disasters yet we the news is filled with tragic stories when mother nature struck at its full force. On April 27th 2011, dozens of tornadoes have swept across the Southern United States causing millions of dollars worth of damages. Whilst this was all going on, a women called Patty has created a Facebook Page “Pictures and Documents Found After the April 27, 2011 Tornadoes” and it is created in a bid to reunite the survivors with their sentimental and precious belongings back to its rightful owners.
It may sound a little bit weird when you think about celebrities giving up their daily tweets to help a charity. Surely it’s the other way round, where celebs actually encourage their massive followers to raise awareness and donate to charities instead. But this is a clever idea thought of by Alicia Keys to help raise money for her foundation ‘Keep A Child Alive’; a charity which provides health, support and love to families who have been affected by HIV/AIDS. A host of stars such as Lady Gaga, Kim Kardashian, Usher, Alicia Keys and many more have ditched the digital media on World Aids Day to get people aware of this problem that is particularly the nations of Africa and India.
Back in March 2011 was World Poopin’ Day, a day where you can poop on your friends to raise awareness. It’s a clever way of mixing social media with health and sanitations which many people suffer from. In the Internet lingo, poopin’ can refer to abusing your friends Twitter or Facebook when they have left their phone or online account logged in and unattended. The other aspect of poopin’ obviously regards to the waste which around 2.6 billion people have to deal with.
According to report by nfpSynergy, the research specialist for non-profit organisations, British Legion charity has been voted the best UK charity with the largest social media presence. This applies to the charity organisation’s presence on Facebook, Twitter and YouTube. British Legion is the leading charity which provides social, emotional and financial supports to those who have or is currently the British armed forces.
You can’t deny it, but we have all been to McDonald’s for a cheeky Big Mac. And there is a very good chance that you have seen the little donation box that supports the Ronald McDonald House Charities (RMHC) on the counters. Sure, putting a few pennies or cents may not sound much, but it all adds up…a lot. With the help of a little push from social media, these little changes has added up to an astonishing £15.24m () last year to fund the global network of houses, family rooms and care centres.
Back in March 2011, Enterprise Rent-A-Car has launched “Giving Back” as part of their ongoing commitment to give back to the communities. “Giving Back” is a philanthropic contest where employees nominates charities who compete via social media for funds from Enterprise’s foundations. The competition took place on Enterprise’s Facebook page and after the contest has concluded in mid-April, they have decided to carry out the Tree Pledge, where Enterprise is planning to plant 50 million trees over the next 50 years.
We have all complained or argued that we don’t have the time nor money to help charities. But if we can say that you can help a charity with just a few minutes using social media. Since social media is one of the best tools around to spread the words and encourage interactions, it makes sense if you use this tool to help promote a good cause. SayEducate.com has given a few pointers on how you can do that: