Being one of the most influential people in the world can have a massive impact to a charity. Lady Gaga’s online status is incredible: she is one of the very few who has amassed over 1 billion views on YouTube. She is nearing the 40 million mark on her Facebook page, and she is the most followed person on Twitter with over 11 million followers. So you can imagine how useful she would be to promote charities.
It may sound a little bit weird when you think about celebrities giving up their daily tweets to help a charity. Surely it’s the other way round, where celebs actually encourage their massive followers to raise awareness and donate to charities instead. But this is a clever idea thought of by Alicia Keys to help raise money for her foundation ‘Keep A Child Alive’; a charity which provides health, support and love to families who have been affected by HIV/AIDS. A host of stars such as Lady Gaga, Kim Kardashian, Usher, Alicia Keys and many more have ditched the digital media on World Aids Day to get people aware of this problem that is particularly the nations of Africa and India.
Back in March 2011 was World Poopin’ Day, a day where you can poop on your friends to raise awareness. It’s a clever way of mixing social media with health and sanitations which many people suffer from. In the Internet lingo, poopin’ can refer to abusing your friends Twitter or Facebook when they have left their phone or online account logged in and unattended. The other aspect of poopin’ obviously regards to the waste which around 2.6 billion people have to deal with.
Back in February 2011, Amanda Rose was organising the the upcoming major social media charity Twestival on 24th March 2011. Twestival is described as an international Twitter festival and it is a campaign which uses social media for good cause by bringing communities together to support the causes. There are two main campaigns; Twestival Global where the communities just the one cause, or Twestival Local in which local communities work together to help support the local causes.
You may wonder what this is all about? I mean why would you give away your massively followed Twitter account to charity? A couple of years ago, a German web designer Christian Rubarth had decided to do just that. Entitled @999999followers, Christian had set himself a challenge of raising this amount of followers from scratch and the tweeters can then decide which charity should he should donate the account to.
According to report by nfpSynergy, the research specialist for non-profit organisations, British Legion charity has been voted the best UK charity with the largest social media presence. This applies to the charity organisation’s presence on Facebook, Twitter and YouTube. British Legion is the leading charity which provides social, emotional and financial supports to those who have or is currently the British armed forces.
You can’t deny it, but we have all been to McDonald’s for a cheeky Big Mac. And there is a very good chance that you have seen the little donation box that supports the Ronald McDonald House Charities (RMHC) on the counters. Sure, putting a few pennies or cents may not sound much, but it all adds up…a lot. With the help of a little push from social media, these little changes has added up to an astonishing £15.24m () last year to fund the global network of houses, family rooms and care centres.
We have all complained or argued that we don’t have the time nor money to help charities. But if we can say that you can help a charity with just a few minutes using social media. Since social media is one of the best tools around to spread the words and encourage interactions, it makes sense if you use this tool to help promote a good cause. SayEducate.com has given a few pointers on how you can do that:
Most tweeters are all aware of #followfriday, the popular hashtag which has circulated for years to give “shouts out” to your favourite/best followers. Well next time, you should take part in #CharityTuesday on Twitter and Facebook, a similar sort of idea which promotes charities and non-profit organisations.